A DIGITAL DESIGN AGENCY THAT UNDERSTANDS DATA & TECH

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SKILLS

brand strategy

Be it a brochure style website, app or an e-commerce site, the same key strategy considerations apply.

How does it fit into the context of the overall business? What implications will it have on process? Who will use it?  What are the key messages for the intended audience?
Getting the strategy right at the start of a project means our products are designed for success.

PRINT

To us, art and work are seamless.
We are well versed in print technology and the most technical of requirements.

Blending our technical print skills with art ensures our printed products deliver outstanding results.

responsive

We create digital solutions that are device agnostic.

Responsive design ensures a consistent experience for all users, regardless of their method of accessing the content.

Our websites ‘reshape’ the content to fit within different screen resolutions.
Done properly, designing and building responsive websites is a complex task. Our extensive experience means we avoid commonly made ‘rookie mistakes’.

UX & UI design

User Experience (UX) and User Interface (UI) design are closely intertwined.

We start developing both of these by understanding the intended audience. This allows us to design an experience and interface that is enjoyable, and solves the right problems for users.
Research is important in this process, however in many instances the answers are abundantly clear from limited research, or not available regardless of how much research is undertaken. We therefore tailor the amount and type research to to suit the project.

banner ads

Banner advertising is a powerful way to drive conversions and reinforce branding.

Having your message in the right place at the right time is achievable with relative ease.
The real skill lies in having the correct message for the intended audience, and making it stand out from the clutter.

That’s where great design coupled with marketing knowledge pays big dividends.

analytics

Data allows us to combine science with the art of design.

We gather data from website analytics and, where appropriate we also use cutting edge technology such as heat mapping, and split / AB testing to monitor user behaviour.
It’s great being able to find out all the answers!

content

From the pioneering days when dialup modems made funny noises, we were building websites and interacting online.

As such, writing for the web is something that comes naturally to us. We know how to write concise, relevant and punchy content.
We also incorporate best practice SEO methodologies ensuring that google and bing get the message too.

testing

Lets be honest, testing is never enjoyable but it’s critical to the success of a project.

Proper testing requires discipline, process and an eye for detail.
We ensure that our clients are delivered work that is fully tested across multiple devices, and scenarios.

seo

All of our websites are built with best practice SEO in place.

Importantly, we recognise that the concept of ‘SEO’ has evolved to become a more holistic practice, rather than just placing certain words in the right places.
Effective SEO encompasses communications and marketing beyond the the confines of the website alone.

We have very strong opinions about SEO, ask us…

optimisation

In the ever evolving digital landscape, the only constant is change.

The best performing digital products are regularly improved to keep pace with user needs.
Fundamentally, the optimisation process involves keeping abreast of trends and conducting small, controlled experiments on various parts of a website or app.